Цифровая трансформация бизнеса 2019-2020
23 сентября – 27 сентября
Бесплатная онлайн конференция
Цифровые технологии кардинально меняют способы и решения для ведения бизнеса. Во всех значимых аспектах бизнеса.

Цель конференции – показать ТОП-руководителям возможности и угрозы цифровой трансформации в 5 ключевых областях любого бизнеса.
5
дней
5
тем
10
докладов
Спикеры – руководители ведущих цифровых сервисов, поделятся своим опытом и опытом своих клиентов.
День 1.  Тренды и стратегии

День 2. 
  Маркетинг

День 3
.   Продажи

День 4. 
 Финансы и сквозная аналитика

День 5.
  HR. Человеческий капитал в новой экономике.
День 1. Тренды и стратегии
  1. 15.00 МСК
    Тренды, стратегии и инструменты нелинейного роста (Growth hacking)
    Павел Головин, ведущий проектов «Финансы и маркетинг для предпринимателей», «Думай как предприниматель».
    – Как развиваться в VUKA-мире
    – От промышленной экономики к экономике эмоций и впечатлений
    – Тренды трансформации бизнес-моделей
    –  «Скрытое оружие превосходства». Новые поведенческие и нейро-когнитивные технологии.
    – Новые методы для новых условий бизнеса
    – Новые цифровые активы ( и это не криптовалюты)
    – ROА и ROSE – новые метрики дальновидных лидеров
    – Здравый смысл и критическое мышление против эйфории инновацийцифровых технологий.
  2. 16.30 МСК
    Новые подходы к ИТ – структуре
    Наталия Михалева, маркетолог проекта 1Софт, фирма 1С. Представитель центров компетенции 1С и Microsoft, эксперт в области IT-маркетинга и сложных продаж
    – Оптимизация расходов на ИТ для бизнеса
    – Виды расходов на ИТ и откуда они берутся 
    – Софт и ИТ инфраструктура как сервис. Как это работает.
    – Выгоды ИТ сервисов для бизнеса 
    – Как узнать, сколько вы сэкономите?

Бонусные материалы

«10 новых правил для успеха бизнеса в Новой Экономике» от Jay Abraham Strategy Institute

День 2. Маркетинг
  1. 15.00 МСК
    10 тезисов про эффективность сайтов и лендингов
    Евгений Тарасов, основатель платформы создания интернет-магазинов Базиум
    Слова, определяющие эффективность сайтов, их расшифровка и обоснование из мира порно и философии.

    – Наивность
    – Гомогенность
    – Творчество
    – Одноразовость
    – Вовлечение
    – Единство
    – Продолжительность
    – Вжух!
    – Лёгкость
    – Надёжность
  2. 16.30 МСК
    Автоматизация маркетинга, автоворонки GetResponse и взрывной рост в digital: как поднять продажи в 18 раз
    Юлия Ракова, директор по маркетингу GetResponseРоссия
    Гетреспонс – платформа автоматизации маркетинга
    – Эра эмоций и маркетинг впечатлений: новая воронка продаж
    – Автоматизация маркетинга и автоворонки для управления действиями клиента
    – Как собрать базу подписчиков с помощью контента и вебинаров: 2 реальных бизнес-кейса
    – Как поднять продажи в 18 раз: кейс школы омоложения “Ревитоника”
    – Автоворонки GetResponse: мощнейший digital инструмент для продвижения и продаж

Бонусные материалы

  •  Маркетинговый бриф. Вопросы для разработки маркетинговой компании
  • Чек-лист  проверки качества продающего текста
  • 7 шаговая формула Боба Стоуна. Одна из лучших формул для лендингов и коммерческих предложений
День 3. Продажи
  1. 15.00 МСК
    CRM Мегаплан: зачем нужен бизнесу?
    Марина Васильева, ведущий специалист учебного центра Мегаплана
    Мегаплан – CRMи управление проектами и задачами
    Почти каждый уважающий себя ресурс про бизнес сообщает: "Вам нужна CRM! С ней продажи и прибыль увеличатся!" Но как именно работает CRM ясно далеко не всем. В своем выступлении Сергей Козлов, генеральный директор Мегаплана, расскажет для каких целей подходит система и каким образом ее приобретение сможет повлиять на финансовые показатели.

    – Что такое CRM. Действительно ли нужна всем компаниям?
    – 7 причин головной боли у предпринимателя и как Мегаплан их устраняет.
    – Быстрый старт: как внедрить CRM за месяц и почему не всем это удается.
  2. 16.30 МСК
    Звонки без косяков: скрипты продаж и голосовые роботы
    Максим Горбачев, эксперт по b2b-продажам, совладелец конструктора скриптов продаж СкриптДизайнера
    СкрипДизайнер – сервис автоматизации скриптов и голосовых роботов
    – Цифровая трансформация телефонных продаж и коммуникаций
    – Как автоматизировать скрипты телефонных продаж 
    – Привлечение клиентов при помощи голосовых роботов (а не автоинформаторов): особенности инструмента
    – Кейсы применения голосовых роботов для приема заказов на входящих звонках

Бонусные материалы

  • Нужна ли вам CRM? 10 сущностных вопросов от Дрейтона Берда
  • 5 речевых ошибок в скриптах, режущих конверсию

День 4. Финансы
  1. 15.00 МСК
    Управление бизнесом на основе цифр. Принципы создания полезного управленческого учета
    Станислав Кутузов – основатель IT компании DeltaWay и проекта Финансист.
    – Какие цифры, кроме чистой прибыли и выручки, следует контролировать в бизнесе
    – Какие цифры являются маркерами эффективности отделов
    – Как собирать данные для аналитики
    – Как построить финансовую отчетность через метрики продаж и маркетинга
  2. 16.30 МСК
    Как сократить расходы на рекламу без потери прибыли
    Довар Исаков, руководитель группы отдела продаж Roistat
    – Что такое сквозная аналитика и почему она необходима бизнесу?
    – Почему данных веб аналитики уже не достаточно?
    – От сложного к простому. Как следить за продажами и рекламой в одном окне?
    – 4 способа автоматизации, которые сделают вашу жизнь проще.
    – Как понять, какая реклама приносит деньги, а какая только расходует?
    – Как сократить рекламный бюджет без потери прибыли?
    – Как продать тем, кто уже купил?
    – Каких результатов можно добиться с помощью интеграции различных сервисов?
    – Кейсы с цифрами на примере реальных компаний по принципу "до" и "после"

Бонусные материалы

Комплект чек-листов «Финансы, денежный поток, кредитоспособность»

День 5. HR. Человеческий капитал в новой экономике.
  1. 15.00 МСК
    Как повысить скорость закрытия вакансий на 38% при помощи HR-аналитики и автоматизации рекрутинга
    – Как выстроить систему аналитики в подборе персонала
    – Топ-5 ошибок рекрутеров, которых можно избежать благодаря автоматизации
    – Что, как и сколько компания теряет без системного подхода к рекрутингу
    – Как сделать процесс подбора прозрачным для всех

    Александр Красс – генеральный директор и основатель онлайн-сервиса для автоматизации рекрутинга FriendWork, который помогает закрывать вакансии быстрее и качественнее.
  2. 16.30 МСК
    Как увеличить на 30% продажи и прибыль на одного сотрудника  через обучение и вовлечение
    Павел Головин и Татьяна Кожух

Бонусные материалы

  • «Где узкое место в подразделении». 12 вопросов теста для сотрудников Института Гэллоп 
  • «Как увеличить прибыль на одного сотрудника» Методики вовлечения персонала
    Приглашенные спикеры
    Павел Головин
    ведущий проекта Финансы и маркетинг для предпринимателей
    Наталия Михалева
    маркетолог проекта 1Софт, фирма 1С. Представитель центров компетенции 1С и Microsoft, эксперт в области IT-маркетинга и сложных продаж.
    Компания: 1Софт
    Евгений Тарасов
    основатель платформы создания интернет-магазинов Базиум
    Компания: Базиум
    Юлия Ракова
    директор по маркетингу GetResponse Россия
    Компания: GetResponse
    Марина Васильева
    ведущий специалист учебного центра Мегаплана
    Компания: Мегаплан
    Максим Горбачев
    эксперт по b2b-продажам, совладелец конструктора скриптов продаж СкриптДизайнера.
    Личный опыт работы с продажах и управлении продажами - 22 года. 
    Входит в 2 рейтинга лучших тренеров по продажам 
    Соавтор бестселлеров по продажам. 
    Реализовал проекты развития для компаний SONY, Siemens, Балтика, Ростелеком, ABBYY, Камаз и многие другие.
    Компания: СкриптДизайнер
    Станислав Кутузов
    основатель IT компании DeltaWay и проекта Финансист. В течение 7 лет управлял автохолдингом с оборотом более 24 млрд. рублей и более чем 3000 сотрудников
    Компания: Финансист
    Довар Исаков
    руководитель группы отдела продаж Roistat
    - портфель из более чем 120 клиентов из разных сфер бизнеса
    - контактирует с собственниками, маркетологами и директорами по развитию
    - человек, к которому приходят с проблемой, а он ее помогает ее решить с помощью Roistat
    Компания: Roistat
    Александр Красс
    генеральный директор и основатель онлайн-сервиса для автоматизации рекрутинга FriendWork, который помогает закрывать вакансии быстрее и качественнее
    Участие бесплатное
    Записи будут доступны бесплатно на следующий день после выступления 
    и до 29 сентября 2019.
    Бесплатно
    5 дней живое участие онлайн
    0
    Дополнительные методические материалы к каждому дню
    Запись вебинара с конференции «Финансы 2019» Новые правила управления финансами сегодня
    Специальные предложения и раздаточные материалы от спикеров
    Доступ к записям выступлений до 29 сентября
    Минимум  1000
    5 дней живое участие онлайн
    1000
    Дополнительные методические материалы к каждому дню
    Запись вебинара с конференции «Финансы 2019» Новые правила управления финансами сегодня
    Специальные предложения и раздаточные материалы от спикеров
    Доступ к записям НАВСЕГДА
    Методика 2-х шаговой консультативной продажи (Только использование этой методики позволило одному нашему клиенту увеличить годовые продажи на 30% при 30% падении рынка )
    Запись мастер-класса «Финансовые стратегии и модели привлечения клиентов» с шаблоном расчета прибыли и ROI»
    Расширенный  3000
    5 дней живое участие онлайн
    3000
    Дополнительные методические материалы к каждому дню
    Запись вебинара с конференции «Финансы 2019» Новые правила управления финансами сегодня
    Специальные предложения и раздаточные материалы от спикеров
    Доступ к аписям НАВСЕГДА
    Методика 2-х шаговой консультативной продажи (Только использование этой методики позволило одному нашему клиенту увеличить годовые продажи на 30% при 30% падении рынка )
    Запись мастер-класса«Финансовые стратегии и модели привлечения клиентов» с шаблоном расчета прибыли и ROI»
    Запись 3-х дневного интенсива «Проектирование маркетинговых воронок.
    – Финансовые модели
    – Технические элементы
    – Главные маркетинговые компоненты 5 шаговая модель проектирования маркетинговых воронок
     
    Организатор проекта
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